Technology advances allow us to accomplish more tasks, without realizing how difficult they are. One of these is designing a website yourself.
website builders have made it possible to design websites and create an online presence. You can create a website, generate revenue, build a fan base, and promote your brand online by using professional web design tools.
What is web design? How do you start? This guide will help you get started. This complete guide will show you how to design a website for 2021, from choosing a web designer to your domain name to how to design each part of it.
How to design a website
- Your goal is set
- Select a web builder
- Define your layout
- Claim your domain name
- Collect your content
- Place the pages you want
- Design your website elements
- Choose the right professional tools
- It should be accessible to all
- Optimize for mobile
- Increase your SEO
- Engage visitors
- Get feedback
- Publish and Update
Set your goal
Be clear about your goals before you start a web design company. There are many websites available, so it is important to decide which one will best help you achieve your goals.
- A online shop for selling your products
- A portfolio website to showcase your art
- To manage and grow your business, you will need a website
- To grab potential employers’ attention, a resume website is needed
- To share your knowledge with others, create a blog
- A website to host events for parties, weddings and corporate events
- A photography website for selling and displaying prints
- To book new clients, a website for fitness
- A website for online ordering, delivery, and payment
After you have decided which type of site you want, you can start designing it. Keep your main purpose in mind as you embark on this journey. Think about how design can help you achieve your goals.
You’ll discover that the elements you choose to include in your website design will depend on what you are trying to achieve. If you plan to sell photos online, you might consider displaying your work in a portfolio and creating an online shop where you can sell prints. A simple, professional website that showcases your resume and includes no embellishments might be the best option for you if you are trying to land a job.
These exceptional website examples will help you to envision a design that achieves your goals.
Select your website builder
Once you have identified your goals, the next step is to find the right website builder. Website builders (also called CMS), are platforms that allow you to design, personalize, and publish websites without having to know any coding.
There are many platforms on the market. You aren’t sure which platform to choose? Wix.com was the #1 website builder in the world. Here are some Wix benefits:
Various pricing models: Create, publish, and host your website for free for as long you like. Premium packages can be purchased if you are looking to enhance your online presence by adding some custom features. These packages include everything you need online to succeed, including professional templates and web design features to a customdomain name.
Design customization Whether you are a professional website designer or a novice, Wix has many creative options.
Wix Editor is one option. Its drag-and-drop technology allows you to design your website in any way you like. You can customize every element of your website to achieve the look you desire, and there are many tools and features that will enhance its professional appearance.
Wix ADI, the first artificial intelligence platform that creates websites, is also a good option for beginners. This is a great way to quickly design a website. After answering a few questions you will get a complete website you can customize later.
Experienced creators may also be interested in Velo from Wix. This allows you to dive into your site’s engine and build complex apps, APIs, and databases. You’ll be able to create a unique website that reflects your brand and is unlike any other.
Professional solutionsYour website is the heart of your online existence. Wix brings all the professional solutions you need together in one place. For the best user experience in managing your website and business, tools such as email marketing, invoices and bookings can all be integrated into your site’s design. To increase your Google search engine rankings, you can also optimize your website with Wix.
Unique design elements:Wix’s design tools are completely customizable. This means that you can create your website in any way you like. You’ll find a wide range of backgrounds and imagery to choose from, as well as innovative features such transparent videos or scrolling effects. And you can always upload your files.
Customer support: You’re not the only one on your journey to learn how to create a website. Wix’s social media pages and 24/7 support ensure that you have access to the right people to help you. You can also find tutorials and tips online. You can learn more about web design and online marketing at the Wix blog.
Are you ready to create a website? Let’s get started.
Wix.com is accessible from your mobile or desktop.
You can now create a password and enter your email address. Now you have an account. You can now create as many websites you want.
Browse the huge selection of website templates and choose the one that best suits your needs. Then, customize it using the tools and features you prefer. You can also start from scratch and build your website.
Define your layout
After you have logged in to your chosen platform, it is time to start conceptualizing your website layout. You can map out the design of your website on paper if you don’t want to start over. Another option is to use templates, which are pre-designed layouts created by professionals.
Wix has a large selection of free website templates. There are many options for creating websites, including those for businesses, blogs, or personal ones. You can then customize it by adding, removing or changing details such as text and images.
You can choose between a multipage or single-page template from these templates. A multi-page website is best for websites that have a lot of content. A one page website may be a better choice for those with less content. This is a popular option for event websites, landing pages, and other short-form content sites.
Tip: Getting creative inspiration is a great way to start your web design journey. It’s a good idea to take a look at websites that have done it well. As you look through the top website designs, grab a pen and paper and start to jot down any ideas. You can find many social media sites that offer design inspiration such as Pinterest or Dribbble. Make sure you check them out.
Claim your domain name
Your domain name is the address you use to access the internet. It is what visitors see in their browser bar, right after “www”.
It is crucial to register your domain name for online success. Internet users automatically perceive websites with customized domains as more professional and trustworthy.
A domain name can help search engines like Google and Bing understand your website’s content if it is chosen carefully. This is crucial because it will help you get more visitors to your site.
How do you choose the right domain name for your brand’s website? Keep it simple and memorable.
Shorten: The more it is, the greater the chance of visitors mispelling it.
Simple: Do not use symbols, special characters or numbers.
Professional To avoid confusion, your domain name should include your name or business name.
Empathetic: Incorporate words related to your business into your domain name.
This domain registration tool will help you determine if your desired domain name is still available. Don’t hesitate to buy your virtual property if your top choice is still available. Don’t panic if it isn’t. You can try different versions of the original by changing the word order or adding “the”.
Pro tip Choosing a domain name means also using the correct domain extension. You can choose from 45 different top-level domain extensions, including.org,.com, and.net. It is best to choose one that suits your business type, geographic location and other requirements.
Collect your content
After you have established the foundations of your design, it is time to start preparing the content for your website. These include your images, text and logo as well as videos.
To ensure that you offer unique content, make sure to use your own material. You can use other content, but you must ensure that your sources are legal. Wix offers a variety of media features including over one million photos from Unsplash, vector illustrations and exclusive Wix videos. You can also check out endless stock photo and image repositories.
Although it is important to have a lot of content on your website, quality should always be the priority. Your best content is the best way to grab people’s attention in an age of diminishing attention spans.
Make sure that your content is properly branded. Your website should be viewed as an online persona. Everything from the content to the fonts and colors used should reflect your brand identity.
Tips: Are you new to marketing or want to improve your brand language? This guide will help you to create a strong brand identity.
Add the pages you want
Every business is different, so every website is. There are certain sections your visitors will be familiar with. These are the pages you must have if your website has multiple pages.
Home Page: Your homepage is your first chance to make an impression. It’s the first thing that visitors will see so make sure your homepage design is clean, well-organized, and attractive. It should be clear and concise, as well as provide a guideline for users to navigate your site.
It should contain the most important information, such as your logo and the name of the business. A navigation menu invites visitors to explore further. After you have these basic details down, you can start thinking about what kind of background, imagery, and calls to action you can use here to engage visitors.
About Us Page: Tell your story and share your values and methods with an About Us Page. It adds warmth and friendliness to your website by welcoming new visitors. Clients love to see the faces behind businesses so don’t forget to include a photo of yourself and your team. These 21 Best About Us Page will inspire you.
Contact page Visitors should be able reach you quickly if they want to contact you. A contact page is the solution. Include your telephone number, postal address and business email address. A live chat widget can be added to your website that allows visitors to contact you and receive an immediate response. Or, a contact form that allows them to send their message directly from your site.
Additionals (but highly recommended!):
Your product/service page. This page (or page depending on your industry) allows your visitors to discover your products and services. If they are convinced, they can take out their credit cards and make a purchase.
Here are some tips to help you create a website that features a product page or service page. Use high-quality product photography and write clear and engaging product descriptions. Also, be open about your terms (such as return policies, shipping charges, cancellation policies, etc.
A blog Building a blog can help you build a reputation as an expert and foster loyal communities. It is also a great way to drive traffic back to your website.
Don’t worry if you aren’t a naturally gifted writer. You have a lot to share. You can write about clients (case studies, interviews, success stories) or you (events that you attend, new employees and so on). Your expertise will be the best source of blog ideas. Your readers will be delighted to learn the tricks, tips and hacks that you use to solve the problems they face.
Testimonials A testimonials page on your website is a great addition. According to studies, 77% of satisfied customers will recommend your company or service if they have had a good experience. Your website should be used to attract new customers. Let your clients who have had positive experiences do the selling.
Splash Page: A splash page is a preview of your website, greeting visitors before they arrive at your homepage. This is a great way for visitors to interact with you using high-quality visuals and interesting text or to promote a special deal or event.
FAQ Page: A FAQ Page is a page that your visitors can use to quickly and easily answer common questions. It’s a page that you create on your website. This page can help users save time and offer a great experience.
Design your website elements
Now you have your content prepared, your domain name registered and your pages set up. Now it’s time to design the elements for your website.
This section will discuss all details that will make your website cohesive and how to arrange them. These decisions should be guided ultimately by your brand identity, which is the distinctive appearance and voice that you use to communicate your message with audiences. Remember usability: Your website must be easy to navigate and provide a pleasant experience for visitors.
These are the elements you should focus on when designing a website.
Website architecture – To provide the best site navigation experience, all pages must be connected. You can make sure that visitors are able to find the pages they want by creating a navigation menu or implementing internal links. Follow the “two-click rule”: Your visitors should not have to click twice to reach any page on your site, no matter where they are.
Menu This central element will show the various items on your website. It makes it easy for visitors to find them and navigate between pages. Website menus include the traditional horizontal header menu and the condensed hamburger navigation. It doesn’t matter what style you choose, it is important to make it easily accessible from every page of your website. Also, keep the number of items low to avoid screen clutter.
Colors:Color Psychology proves that different colors have different effects on human behavior. This is why it is so important in website design. The website colors scheme should be limited to three colors: one primary (60%) and one secondary (30%). One accent color (10%) is a good rule. These should also be included if your brand colors have been established for you or your company.
Fonts When choosing the best fonts to use on your website choose ones that are both legible and compatible with your brand. To avoid visual chaos, limit yourself to three fonts.
Header and footer: Your website’s header or footer can be found at the top and bottom of your site, respectively. These elements can be included in the design of your website to increase usability and engagement.
A website head is an excellent place to add features you want visitors to see immediately.
Although a footer won’t be visible immediately, it can be useful in many ways. It’s also a great place to put your contact information, social media buttons or sign up for an email list.
Motion: These are all non-static elements on your website that can help you to grab visitors’ attention. Motion can take many forms, sizes, and locations on your website design. You can use hover effects to encourage interaction or use VideoBox for stunning effects. Or upload a complete video background.
Animations can be a great way to improve your website’s appearance, but they should only be used in moderation. This guide will explain all the rules and regulations for adding animation to your website design.
Scroll effects These effects are created when visitors scroll up and down on your website. They are sophisticated and can draw attention to your site, but they also help create smooth transitions between different pages on your website.
parallax Scrolling is one example of such an effect. This professional effect adds depth to your page and creates a dynamic browsing experience. The Wix Editor can also be used to achieve this effect , as well as other scroll effects such zoom-in or reveal.
Favicon A favicon will be used by a web browser to “represent” your website. If you take a moment to look at the tab in your browser, you will see a small Wix logo in its left-hand corner. That’s a Wix favicon.
A favicon, despite its small size is an excellent tool to help users find your website when there are too many tabs open. A favicon will help you brand your website by placing your logo in a different location. It also adds professionalism to your website design.
Whitespace This is the area on your website that does not include any content. Are you worried about all the empty space? Do not be. White space is trendy. Minimalism is here to stay. White spaces allow your visitors to “breathe” between images and pieces of content. This contributes to a better user experience.
Pro tip What would Leonardo da Vinci say about designing a website? We can only imagine. The internet can be governed by many of the same principles that have governed art and design over the centuries. Discover how websites can apply the 7 basic principles of design, from balance to symmetry.
Choose the right professional tools
The internet is rapidly becoming one of the largest marketplaces in the globe. Over 2.14 billion people will buy goods and services online by 2021 according to estimates. These tools can be helpful for both professionals and creative people.
Wix offers a variety of bespoke solutions that can be used to assist businesses in all industries and sizes with their interactions with clients. These features will make your website look great and work seamlessly.
Scheduling software If you own a service company, your website must be able receive online payments and reservations 24/7. Wix’s scheduling tool allows you to do just that. This software offers the best options available, including the ability to book appointments online and the ability to manage the calendars of your staff.
An online store: Do you want to sell your products online and make a steady stream of income? A online shop is the best choice. You’ll be able manage all aspects of your business from tracking orders to using Payments to easily get paid.
Social posts Increase brand awareness and drive traffic by sharing eye-catching graphics on Facebook and Instagram.
Music WixMusic is an innovative platform for musicians who wish to grow their audiences while still retaining complete creative freedom. You can sell your music on your website, and you keep 100% of the profit. It also distributes your music to more than 120 digital stores.
Video Maker Did you know that videos can increase organic search traffic to your site by 157% The Wix Video Maker allows you to enhance your website with custom videos that will engage your audience and increase traffic. These videos can be used to promote products and services, or share updates.
Owner app With the Wix Owner App, you can easily manage your site from any location, including live chat with visitors or creating your website while on the go. Your clients and regular followers will be able to join your mobile space.
Expert tip Wix App Market offers a wide range of apps that can help you increase your website’s potential for business. There are tools for everything, from chat to payments, pop-ups, and advertising on Google.
It should be accessible to all
A great website design should be accessible for everyone these days. Web accessibility means that everyone can access and interact with your website, regardless of their ability. This applies to people with vision impairment, temporary hearing loss, and other disabilities. It is vital to cater for everyone’s needs, as there are more than one billion people with disabilities. This also shows your business values inclusivity and diversity.
There are many ways to make your website more user-friendly. Your website layout should be built in a hierarchical fashion, with clear headers that clearly define the various levels of information. Also, make sure your website is fully functional with a keypad. You can also use heading tags to create alt text for images.
A smaller screen does not mean a less impact. You must ensure seamless browsing across all devices with an optimized mobile website design.
Wix automatically generates a mobile version when you create a site. You don’t need to build a new structure. It’s up to you, however, to ensure that your content fits this small area of real estate.
First, make sure you only include the most essential elements in your mobile website design. Second, maximize the space above the fold. Place the most important information such as your name or menu there. Your visitors will first see this information, so make it interesting and informative.
Your SEO should be strengthened
Nothing is more satisfying after you have created a website. Your SEO can help increase your website’s traffic. Search engine optimization refers to optimizing the content of your website so it ranks high in search results.
SEO takes patience, persistence, and time to achieve results. However, you can begin setting up SEO while you are designing your website. These SEO tips can be applied to your content to increase your chances of being ranked in the top results.
Do keyword research. Keyword research will help to find keywords that are most relevant to your site. Once you have your keywords, choose one keyword and two secondary keywords – but not more. Your keywords should be placed in strategic places on your website (SEO title, description, homepage, etc. You can, but not too much. Websites that include keywords in their content unnaturally will be penalized by search engines.
On-page SEO: This tells search engines what pages you have. Your website builder will ask for the meta-data. The meta-data includes the URL, title and description. These elements are important for ranking, even though visitors might not be aware of them.
Add alttext:Alttext refers to the descriptions you give for your photos. Although they won’t be visible by your visitors, these descriptions will give Google a strong indication of the content of the media. Google might have a lot knowledge but it cannot see photos or GIFs yet. Alt text can help visual content appear on Google search results pages. It is important to write SEO-friendly alt text for images in order to improve your website’s accessibility.
Increase internal linking:This will allow Google’s bots more easily navigate your site and recognize it. Visitors will be more likely to find other pages if you include links in your website design.
Tip: Wix’s Marketing Integrations allow you to track and analyze the performance of your website by connecting it to tracking tools like Google Analytics and Google Search Console.
Visitors expect to interact with you on your website and elsewhere. These features will help keep your audience informed and connected when designing a website. It is a great way to connect with your followers via multiple channels. This will help you build stronger relationships and ultimately increase traffic to your website.
Live chat Adding a live chat widget to your website will make a huge difference in the way your visitors can interact with you. This small window is an easy way for visitors to interact with you, whether it’s to offer quick customer support or help them make their way to shopping carts.
Social media: Similar to your website, social media channels are important aspects of your online presence. To increase your social media following and give visitors another way to reach you, include links to your social profiles in your website design. These links should be visible from the top or bottom of the page.
Newsletter Email marketing can be a great way of connecting with your audience. Email newsletters can be used to inform your customers about recent sales, share new articles and celebrate achievements. Place a lightbox on the website to invite visitors to sign up for your newsletter.
Forms Asking for feedback is a powerful way to establish long-lasting relationships. A online form is a great way to ensure that your customers have a place where they can share their opinions about your products, customer service, or website.
Although you are confident in designing a website, there is still much to learn. It’s difficult to be impartial when creating your own website. This is why it is important to get honest feedback from people you trust.
Listen to what they have to say and be open to being criticized. Ask a friend or colleague for help to ensure that the final product is flawless.
Does the text contain the correct spelling? Spelling errors can destroy the professional reputation you have worked so hard to earn.
Are your pages easy to navigate? It could be a sign that your site architecture is not optimal or that your menu needs to be more visible.
Are your websites optimized for mobile devices? More than half of internet users access the web via a mobile device. It is not a good idea to frustrate half the world’s population.
Are all links working? Click each link to ensure that none return a page with a 404 error (this means the page is not available anymore).
Have you checked that all the SEO elements are correct? Title tags and alt text are important to check in order to rank higher and increase your search engine visibility.
In 2021, a website will be a must-have. It is essential to have a website that is current. Uninviting and unreliable websites that look like they’ve been dormant for too many years are unwelcoming. Keep your eyes open, be aware, and keep your content up-to-date.
You will need to update your website as you learn how you can design a website that grows and evolves. You can always improve your website design, so you need to keep it fresh.
Keep up to date with web design trends and update your site’s design regularly. Keep your content current. You must ensure that your content is always relevant. This will show visitors that you are up-to-date in your industry.